SUCCESS STORY:
NewCold Seizes Opportunities for Growth in Southern Alberta
Company: NewCold
Location: Coaldale, Alberta
Industry: Advanced Automated Warehousing and Cold Chain Logistics
How NewCold Selected a site for a new warehouse
The Project
NewCold, one of the fastest-growing advanced automated warehouse and cold chain logistics companies, announced a new warehouse location in Coaldale, Alberta, under construction from 2024 to 2025. This strategic location offers proximity to raw producers, unlocks efficient distribution of food to export markets in the US and beyond, and supports more sustainable transportation of food products. The warehouse’s location also allows for increased productivity by being close to agricultural communities and expanding rail infrastructure.
The Challenge
Background:
NewCold is renowned for its innovative and automated solutions in cold chain logistics. As one of the fastest-growing companies in the sector, NewCold continually seeks opportunities to build sustainable value chains and enhance the efficiency of food transportation, aiming to reduce food waste and ensure quicker market access.
Problem, Consequences, and Hesitations:
NewCold was ready to expand its global reach, and to bring cold storage and logistic solutions to food hubs to improve the efficiency of food transportation, reduce food waste, and ensure quicker market access. The company needed to find a location that meets several criteria and allows it to capitalize on a good opportunity. A strategic location would allow it to be closer to both raw producers and key markets, while maintaining sustainability and efficiency.
Impact:
Additionally, NewCold’s new large-scale cold storage and logistics warehouse is a game-changer for the agrifood industry in Coaldale and Southern Alberta. Situated in a region poised for significant growth and home to numerous agrifood processors, NewCold enhances the supply chain by providing state-of-the-art cold storage solutions. This proximity to raw imports and major processors reduces transportation times and food waste, fostering a more efficient and sustainable production environment. The availability of advanced cold storage infrastructure supports the region’s expansion, solidifying Southern Alberta’s status as a leading agrifood hub.
Why Southern Alberta?
The Results
The new warehouse location in Coaldale offers several advantages:
Proximity to Large Food Processors and Raw Inputs: Ensuring a seamless supply chain.
Custom Rail Solutions: Enhancing logistical efficiency and reducing transportation costs.
Access to Talent: Access to a productive workforce supports operational demands.
“NewCold selected Southern Alberta not only because it’s a great place with great people and culture, but also because of the value chain present. Local farmers, who grow inputs for frozen foods, are able to increase their production through the expansion of irrigated lands. This means producers and processors can expand their processing capacity. And that is the reason that we’re here; we locate our facilities near large-scale food producers and deliver storage and distribution solutions that enable their accelerated growth.”
NewCold is looking forward to leveraging the strategic advantages offered by Coaldale, Alberta. This new location is set to enhance the company’s operations, support sustainable production, and improve market access.
“Working with Team Alberta/Coaldale has resulted in one of the quickest speed-to-market processes for a NewCold automated facility. That speed significantly reduced the risk for NewCold in making this investment decision. Alberta and Coaldale can be very proud of themselves for creating such a conducive environment for making sizable investment decisions.”
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